Make Marketing Decisions with Confidence
Make Marketing Decisions with Confidence
The future of measurement is hybrid. We blend the precision of experiments with always-on historical data to help you optimize marketing investments and maximize profit. Measurement and strategy for CFOs and CMOs.
The future of measurement is hybrid. We blend the precision of experiments with always-on historical data to help you optimize marketing investments and maximize profit. Measurement and strategy for CFOs and CMOs.
We’ve done this before
We’ve done this before
We’ve led measurement strategy for top tech companies and built the measurement tools used by hundreds of brands.
We’ve led measurement strategy for top tech companies and built the measurement tools used by hundreds of brands.
We’ve led measurement strategy for top tech companies and built the measurement tools used by hundreds of brands.
and more +
and more +
Traditional attribution is misleading:
Experimentation is your edge.
Traditional attribution is misleading:
Experimentation is your edge.
Traditional attribution is misleading:
Experimentation is your edge.
Traditional attribution is misleading:
Experimentation is your edge.
Attribution models are distorted by ad algorithms. Marketing investments move together —
we scale them in good times, cut in bad. That makes it hard to see what’s driving results.
Attribution models are distorted by ad algorithms. Marketing investments move together —
we scale them in good times, cut in bad. That makes it hard to see what’s driving results.
Attribution models are distorted by ad algorithms. Marketing investments move together —
we scale them in good times, cut in bad. That makes it hard to see what’s driving results.
Attribution models are distorted by ad algorithms. Marketing investments move together —
we scale them in good times, cut in bad. That makes it hard to see what’s driving results.
Non-experimental approaches…are
unable to recover the causal effect
of advertising.
Non-experimental approaches…are unable to recover the causal effect of advertising.
Non-experimental approaches…are unable to recover the causal effect of advertising.
Non-experimental approaches…are
unable to recover the causal effect
of advertising.
Only 12.6% of…companies
had conducted
a recent experiment.
Only 12.6% of…companies had conducted a recent experiment.
Only 12.6% of…companies had conducted a recent experiment.
Only 12.6% of…companies
had conducted
a recent experiment.
Experimentation is stuck in the short term.
Experimentation is stuck in the short term.
Experimentation is stuck in the short term.
Experimentation is stuck in the short term.
Experimentation undervalues the hard work of marketing earlier in the funnel. We combine experiments with historical data and causal AI to measure longer-term impact. It's like experimentation meets LTV.
Experimentation undervalues the hard work of marketing earlier in the funnel. We combine experiments with historical data and causal AI to measure longer-term impact. It's like experimentation meets LTV.
Experimentation undervalues the hard work of marketing earlier in the funnel. We combine experiments with historical data and causal AI to measure longer-term impact. It's like experimentation meets LTV.
Experimentation undervalues the hard work of marketing earlier in the funnel. We combine experiments with historical data and causal AI to measure longer-term impact. It's like experimentation meets LTV.
Small changes in ROAS estimates → Big jumps in profitability.
Small changes in ROAS estimates → Big jumps in profitability.
Small changes in ROAS estimates → Big jumps in profitability.
Small changes in ROAS estimates → Big jumps in profitability.
Knowing your true long-term ROAS unlocks smarter allocation. A better estimate can mean $12.5M in added profitability on a $100M base.
Knowing your true long-term ROAS unlocks smarter allocation. A better estimate can mean $12.5M in added profitability on a $100M base.
Knowing your true long-term ROAS unlocks smarter allocation. A better estimate can mean $12.5M in added profitability on a $100M base.
Knowing your true long-term ROAS unlocks smarter allocation. A better estimate can mean $12.5M in added profitability on a $100M base.
How it works
How it works
How it works
How it works
Automated revenue optimization with CFOs and CMOs in the loop
Automated revenue optimization with CFOs and CMOs in the loop
Automated revenue optimization with CFOs and CMOs in the loop
Measurement personalized to your data.
Measurement personalized to your data.
Measurement personalized to your data.
Measurement personalized to your data.
Your data is unique - impacted by seasonal patterns, promotions, macroeconomic shocks. Your measurement should be too.
Your data is unique - impacted by seasonal patterns, promotions, macroeconomic shocks. Your measurement should be too.
Your data is unique - impacted by seasonal patterns, promotions, macroeconomic shocks. Your measurement should be too.
We run thousands of simulations to choose the best experimental designs and causal models that adapt to your data.
We run thousands of simulations to choose the best experimental designs and causal models that adapt to your data.
We run thousands of simulations to choose the best experimental designs and causal models that adapt to your data.
None of these methods is likely to dominate uniformly…
None of these methods is likely to dominate uniformly…
None of these methods is likely to dominate uniformly…
Guido Imbens, 2021 Nobel Laureate on contributions to the analysis of causal relationships.
Causal AI
Causal AI
Causal AI
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=
=
Experimentation
Experimentation
Experimentation
Machine learning
Machine learning
Machine learning
+
+
+
Causal Inference
Causal Inference
Causal Inference
+
+
+
Measurement that keeps up with changes
Measurement that
keeps up with changes
Measurement that keeps up with changes
Measurement that keeps up with changes
Optimize investment decisions over time.
Optimize investment decisions over time.
Optimize investment decisions over time.
Optimize investment decisions over time.
Get test frequency recommendations based on learnings and ROI.
Get test frequency recommendations based on learnings and ROI.
Get test frequency recommendations based on learnings and ROI.
Get test frequency recommendations based on learnings and ROI.
Retest after big shocks (tariffs, COVID).
Retest after big shocks (tariffs, COVID).
Retest after big shocks (tariffs, COVID).
Retest after big shocks (tariffs, COVID).
Get PhD economist help in interpreting results.
Get PhD economist help in interpreting results.
Get PhD economist help in interpreting results.
Get PhD economist help in interpreting results.
Channel Investment
Recommendations
Channel Investment Recommendations
Channel Investment
Recommendations
Channel Investment
Recommendations
Let’s chat
Let’s chat
Book a call to see if we are a good fit.
Story (you) + Science (us) = Genuine impact for your customers.
Book a call to see if we are a good fit.
Story (you) + Science (us) = Genuine impact for your customers.
© 2025 Causara Analytics. Hello from Newcastle, WA
© 2025 Causara Analytics. Hello from Newcastle, WA